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Analogue Pocket Pre-Orders Sell Out in 15 Minutes

Analogue Pocket Pre-Orders Sell Out in 15 Minutes

Credit: Analogue

Wow, people really miss their Game Boys, I guess.

Yesterday, pre-orders opened for the Analogue Pocket, a dream machine game console capable of running Game Boy, Game Boy Color, and Game Boy Advance cartridges, as well as other retro handhelds with separate adapters. Analogue, well known for their line of Bluetooth controllers, classic hardware-compatible consoles, and other cool products for retro gaming enthusiasts, had drummed up quite the hype wagon for the pocket. Potential owners were chomping at the proverbial bit to get their pre-orders in writing, and when the clock struck 11:00 AM, the onslaught commenced.


15 minutes later, the onslaught promptly ended, with Pocket pre-orders completely and utterly sold out. Analogue announced the situation on their Twitter, assuring users that they would be working on producing more units so they could reopen pre-orders. In their tweet, they admitted that the current world situation with the COVID-19 pandemic is making it harder for them to produce units en masse.

In addition to those who missed out on the sale entirely, customers have been complaining about experiencing issues with Analogue’s order form on Shopify. Several users said that they were able to add a pre-order to their shopping cart, but when they attempted to use the shipping calculator to determine shipping fees, the order form locked up. By the time they were able to advance the page, the Pockets were already sold out.

In an explanation to IGN, Analogue said that Shopify’s servers were throttled by the sheer number of users, which is what caused the shipping calculator lockup. They are taking steps to prevent this from happening again, though they did not clarify what exactly these steps entailed.

For the time being, the Pocket is still sold out, but Analogue has opened up a mailing list for those who want to be notified when more units are available for pre-order. For those who actually managed to secure their pre-order, the Pocket is still on track for release in May of 2021.

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