Labubu Dolls Take Over Celeb Bags in Ugly Cute Trend Chaos

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Collectible plush charms turn playful nostalgia into a global fashion statement

Paris, France. A quirky plush character with wide eyes and mischievous charm has quietly taken over the fashion world. Labubu dolls, once known mainly among designer toy collectors, are now a familiar sight dangling from luxury handbags carried by celebrities, influencers, and street style stars. In 2025, Labubu has become one of the most recognizable symbols of the growing ugly cute trend.

Labubu was created in 2015 by Hong Kong illustrator Kasing Lung as part of his illustrated universe called The Monsters. The character blends softness with a slightly strange edge, featuring oversized ears, expressive eyes, and a playful grin. The dolls are produced by Pop Mart, a Chinese collectibles company famous for its blind box packaging, where buyers discover which design they receive only after opening the box.

The trend moved into mainstream fashion after Blackpink member Lisa was seen attaching a Labubu charm to her designer handbag in late 2024. Images of the look spread quickly across social media, sparking interest from fans and fashion editors alike. Soon after, Labubu dolls began appearing on the bags of well known figures such as Rihanna, Dua Lipa, Kim Kardashian, and David Beckham, transforming the plush toy into a must have accessory.

Fashion insiders say the appeal lies in contrast. Labubu adds humor and personality to polished outfits and structured handbags. The charm feels intentional rather than ironic, allowing wearers to soften luxury looks with a sense of play. This approach reflects a broader shift toward personal expression and nostalgia in fashion, where accessories tell a story rather than simply complete an outfit.

The blind box format has also driven the craze. Collectors often buy multiple boxes in search of specific designs, fueling unboxing videos and online communities. Limited editions and rare Labubu figures frequently sell out during drops, with resale markets emerging to meet demand. The excitement around discovery has helped keep interest high and engagement constant.

Beyond fashion, Labubu’s popularity is closely tied to social media culture. The dolls photograph well, stand out in street style shots, and translate easily into short form video content. Their expressive design makes them ideal for visual storytelling across platforms like Instagram and TikTok.

As the trend continues to grow, Labubu has evolved from a niche art toy into a playful fashion icon. The doll’s rise reflects a moment where style feels lighter, more expressive, and less serious. For many fans, attaching a Labubu to a bag is not about following rules but about showing personality. What started as a collectible has become a symbol of fun driven fashion in 2025.