Chuck E. Cheese Plans a Game Show for Adults

Credit: Unspalsh

Chuck E. Cheese Taking it Up a Notch!

Chuck E. Cheese, known for its family-friendly entertainment, is stepping up its game with a new venture targeted at adults. The company has partnered with Magical Elves, a reality show production company, to create a reality television show where adults will compete in oversized versions of arcade classics like pinball, air hockey, and the claw machine.

Participants in the show will compete head-to-head, with winners earning tickets that can be exchanged for prizes from the famous Chuck E. Cheese prize wall—this time in super-sized versions.

“Chuck E. Cheese is the place where a kid can be a kid—but as grown adults, we still have dreams of ruling the arcade, taking on the iconic games we love,” said Magical Elves co-CEOs Jo Sharon and Casey Kriley in a joint statement. “We’re excited to celebrate these legendary arcade games, plus the best of today, all with a super-sized twist.”