Chuck E. Cheese Launches National Tiered Subscription Pass Following Successful Test
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Chuck E. Cheese is excited to announce the launch of its new national tiered subscription program, the Fun Pass, designed to offer exceptional value and entertainment for families across the U.S. and Canada. This new initiative follows a successful test in 13 locations earlier this year, which saw high demand and positive feedback from customers.
The Fun Pass, priced between $7.99 and $29.99, provides families with escalating benefits based on the chosen tier. Subscribers can enjoy significant discounts on food and between 40 and 250 free games per day, depending on their subscription level. The program is available through two payment options: a recurring monthly charge or a single, higher payment for a two-month, non-recurring membership.
Mark Kupferman, EVP at Chuck E. Cheese, highlighted the program’s goals, stating, “Our aim is to offer great value and create an easy, fun solution for everyone. The high demand and satisfaction during our test phase affirmed that we are meeting those goals.”
The Fun Pass also includes additional perks such as the ability to share free games among up to six family members, one visit per day, surprise bonuses, and enrollment in the Chuck E. Cheese Birthday Club. This subscription model is touted as the “first-ever nationwide, unlimited-visit monthly membership” in the eatertainment sector.
In line with the launch, Chuck E. Cheese has also updated its menu to better cater to both parents and children, enhancing its overall appeal. The introduction of this loyalty program is expected to strengthen the brand’s value proposition, potentially attracting prospective owners and increasing traffic during challenging times for the restaurant industry.
The Fun Pass is part of a broader trend of tiered loyalty programs in the restaurant industry, following similar moves by brands like Sweetgreen, On the Border, and Subway.
